Our 39th Anniversary – A Look Back at 1973 [Video]
Margaret Quarry, Chairwoman Emeritus of Quarry Integrated Communications, shares her reflections on the beginning of R.M. Quarry Advertising and its founding on December 10, 1973. Read more
Is There Any Hope for Sanchez?
If Sanchez has any chance at redemption – and that’s a big if – he can consider himself lucky that the target of his attack runs a hugely popular television show. That show could allow Sanchez a public platform for apology. Read more
Tagged audience, Jon Stewart, media, Rick Sanchez
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Congratulations Gabrielle on Being Named One of Canada’s Top 10 Women in Direct Marketing
At Quarry, we get to work alongside some of the best marketers in the world. Fair to say it’s one of the perks of the job. You might also say it’s how, in part, we stay passionate, motivated and ahead… Read more
Tagged Direct Marketing Magazine, marketers, Marketing Automation
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Want to outsmart 94% of your competition?
The CMO Council reports only 6% of marketers claim to have an excellent understanding of their customers. That’s a staggering statistic, and it reveals a significant weakness among 94% of your marketing peers. It also represents a huge opportunity: with a deeper understanding of what makes your customers tick, you’ll turn your competitors’ weakness into your advantage as you make smarter customer-centered marketing investments. Read more
Tagged insight, research, Sirius Decisions
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Interview: A Word on Keywords
Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger pay-per-click (PPC) advertising. The contextual advertising that emerged in 2003 has… Read more
Interview: Current Research Methods for Measuring Experience
From a marketing discipline standpoint, we ask: Did they see it or not? Did they process it or not? There’s another question: How meaningful was that, how involving, how deeply moving was that particular idea or experience? Do the quantitative sciences bring anything to this? What are the natural ranges of the way brains work? Do people process information the same way, or are there really quite significant differences from individual to individual in the way they respond? Read more
Interview: Ethnography in Marketing with Gray Graffam, PhD, Consulting Ethnographer
One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in the future. Part of the way of finding that out is through ethnography and persona research. Read more
Tagged demographics, ethnography, Facebook, Gray Graffam, LavaLife, Madonna, Miller and Slater, MySpace, personas, research methods, YouTube
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Interview with Dan Latendre, Chief Information Officer – CIGI
What does the shift from Web 1.0 to 2.0 mean for the digital channel strategy within organizations? What are some of the consequences of the shift? What social media content will be a critical part of this Web 2.0 phenomenon? Read more
Tagged collectivism, Facebook, MySpace, Web 2.0, web collaboration
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Interview with Mark Webster, Senior Webcasting Consultant, Streamlogics Inc.
What should B2B marketers really know about live webcasting as they plan their marketing communications strategies and their investment breakdown for the year ahead? What’s the trend line? How many people are doing it now, how many people are going to be doing it a year from now, and why? Read more
Tagged webcasting, webinar, YouTube
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