When was the last time you felt that a business meeting was a motivating, productivity-boosting rallying point? Now think of those meetings you’ve attended simply because they’re a necessary evil in your work life.
Despite the dramatic differences in outcomes, chances are the differences between these two types of meetings are quite small. What’s more, many of those high-dividend differences generally occur before the participants walk through the meeting-room door. Read more
This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your communications. Tread lightly, because these individuals were upset enough to take action and you need their help to figure out why so you can win them back, or at least not lose more list members. Read more
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. Read more
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
Mobile browsing is exploding. Visitors and your buyers are demanding a better experience. Curiously though, many business-to-business marketers are late to adopting a mobile-friendly approach. Fortunately, Responsive Web Design (RWD) offers a more versatile approach. Read more
Have you ever tried to access a website from your smartphone or tablet and found yourself scrolling sideways or facing blocks of stacked text and images? Trying to piece together a site that was clearly intended to be viewed on a larger display? The experience feels disjointed and onerous, which are pretty good reasons not to return. Read more
QR codes (aka 2D Barcodes) aren’t new, and yet they remain shrouded in uncertainty. Most marketers understand the theory behind QR code technology, but many are unsure of how exactly it works, or when to use it – and why. This uncertainty raises questions around whether or not a QR campaign is really worth its risk. Read more