Great Meetings Start Early, In Ways You Might Not Realize
When was the last time you felt that a business meeting was a motivating, productivity-boosting rallying point? Now think of those meetings you’ve attended simply because they’re a necessary evil in your work life.
Despite the dramatic differences in outcomes, chances are the differences between these two types of meetings are quite small. What’s more, many of those high-dividend differences generally occur before the participants walk through the meeting-room door. Read more
Tagged business, business meeting, meetings, productivity, Vince Hanson
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Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 2]
This class of list loss is important because while some people simply become unengaged, they can be a canary in the mineshaft warning you about how the rest of your list feels about your communications. Tread lightly, because these individuals were upset enough to take action and you need their help to figure out why so you can win them back, or at least not lose more list members. Read more
Leave No Email Behind: How to Resurrect Bounces and Unsubscribes [Part 1]
In a world transitioning to an opt-in email model, having a valid email address – and permission to use it – is more important than ever. While Sales and Marketing is out there gathering new leads, let’s discuss how your operations team can better shepherd the existing email flock and reengage the contacts that wandered off. Read more
How Many Fields Should You Have in A Form? [A New Must-See Chart]
Recently we released our new collection of 20 Must-See Charts for Modern Marketers. Created with our marketing automation partner, Eloqua, the charts distill data from 10 billion+ transactions processed by Eloqua every day for their 1,200+ customers to land on actionable insights you can use to power smarter marketing decisions in the year ahead. Read more
Beautiful Responsive Website Examples
Mobile browsing is exploding. Visitors and your buyers are demanding a better experience. Curiously though, many business-to-business marketers are late to adopting a mobile-friendly approach. Fortunately, Responsive Web Design (RWD) offers a more versatile approach. Read more
Tagged B2B, mobile, mobile browsing, responsive web design, RWD, website
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Your Buyers Are Mobile – Is Your Website?
Have you ever tried to access a website from your smartphone or tablet and found yourself scrolling sideways or facing blocks of stacked text and images? Trying to piece together a site that was clearly intended to be viewed on a larger display? The experience feels disjointed and onerous, which are pretty good reasons not to return. Read more
Search Engine Optimization, Social Media and You
To deliver more relevant search results to users, major search engines – lead by Google – are constantly refining their indexing and ranking algorithms. The direction search engines are moving is clear: social media will continue to become more important to search. Read more
Integrating Social Media into Email [Video]
In this video, Lisa Stapleton, our Marketing Automation Strategist, discusses a few ways to integrate your social media efforts into an email and marketing automation program. Read more
Designing for Social Media [Video]
Senior graphic designer Daniella Zitella discusses how designing for social media is just as important to consider as when you’re designing for print. Read more
Tagged brand guidelines, Branding, design, Social Media, video, web
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