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At Quarry, we get to work alongside some of the best marketers in the world. Fair to say it’s one of the perks of the job. You might also say it’s how, in part, we stay passionate, motivated and ahead of the curve. And without a doubt, it’s why when Direct Marketing Magazine recently announced […]

I recently watched this video in which the Wall Street Journal’s Julie Angwin speaks with CNN about online data-tracking technology and in particular, 3rd party ad networks that serve behaviorally-targeted online ads. She discusses the “shocking” amount of information that many websites collect about their users. This interview generated a lot of discussion among the […]

Like all technologies, spamming and spam filtering have evolved and have become more sophisticated. As spammers constantly find workarounds to fool filters, ISPs (Internet Service Providers) work on developing more sophisticated methods to block spam. Using only content filters to block what is likely spam (e.g. if the subject line contains the word “Viagra”) is […]

 Genetically modified (GM) crops have been recognized by no less an authority than the late Norman Borlaug as one of the most rapid cases of technology diffusion in the history of agriculture. Despite their benefits, safety, and widespread adoption through much of the world though, GM crops continue to be criticized in Europe.
A New York Times […]

Consider this: 93% of all B2B buying decisions today start with an online search.
And, your position in organic search engine results matters: 89.71% of all click-through traffic—those search engine results listings that are actively clicked—comes from the first 10 results with over 60% coming from just the top 3 listings.

The blogger is a strange creature. Existing in masses, clamoring in drones and all vying for our attention, they vary on the scale of relevance and are capable of attitudes that range from complete narcissism to apparent altruism. For social media cynics, bloggers may be the banes of their existence – but for PR professionals, […]

It’s one of the most powerful measures of your site’s success. In many ways and to many of your colleagues, it’s probably the only one that matters. Conversion. Are visitors to your site doing what you want?  Do they arrive at what Richard Hill recently called “that magical moment when visitors…take action in the way […]

At Quarry, we believe a brand is a promise marketers make to their customers. What about your own personal brand, though? Does it deliver on your promise to your teammates and your organization?

Personalization of websites has been “the next big thing” on web trends lists for about a decade now. Major B2C sites like amazon.com are heavily personalized and provide recommendations based on visitor behaviour and have achieved major success in doing so. B2B websites are more reluctant to apply a similar model. Why is that?

Con·ver·sion n. What Does it Mean to You?
The extra point or points scored after a touchdown. Exchanging one type of money or security for another. The adoption of new religious beliefs. “Conversion” can mean different things to different people based on their perspective. As a marketer in today’s digital world, what does conversion mean to you? […]