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In a recent posting  we discussed the importance of framing the debate and empowering stakeholders as opportunities to defend modern agriculture.

Teenagers, that valuable and highly sought demographic, might not be the über-users of the Web that most of us thought they were, at least according to a recent Pew Internet study. The fact is that teens are ignoring Twitter, forgetting their blogs and aggregating around social networking sites.

“Food is the moral right of all who are born into this world,” said Norman Borlaug, father of the “Green Revolution.” Borlaug, who passed away late last year, received the Nobel Peace Prize in 1970 for his work in fighting world hunger by developing high-yielding wheat crops and bringing agricultural improvements to developing countries.

In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is a straight line, and we invest our resources uniformly based on this uniform assumption. But greater insight into your customer’s buying experience may yield some […]

A wise man once said, “Sometimes it’s not about being better, it’s about sucking less.”  In the world of marketing, often it is not the smartest one who wins - it’s the one who screws up the least.  Here are five mistakes to avoid so you don’t get beat before you start.

“Branding,” at its highest level of practice, is an art. Certainly, it draws upon a teachable understanding of the processes of meaning – how meaning is created and reinforced in the imagination, how meaning is negotiated in social groups and how meaning can be transferred from elements of the culture to the signs, products and […]

We often find many marketers tend to think they need huge budgets and a lot of customers involved to obtain any useful feedback on their products or services.

Today’s Marketing Automation technologies give us unprecedented visibility into who are visiting our websites and what they are looking at, all in real-time. Marketers and Salespeople leveraging these new demand generation technologies face an interesting new question though: To pounce or not to pounce?

It has been almost a year since Google rolled out their SearchWiki features, but with their Sept 09 integration of these features into the Google Toolbar (now called SideWiki) it means that millions of Google users are much more likely to post public comments about your web properties. Google went a step further days ago […]

There are so many tools out there for social media monitoring and reporting - it seems there’s some new offer in my inbox every day. Sometimes I’m asked for my opinion as to which product is best and the usual answer is (you guessed it) “it depends.” Mainly it depends on what data is most […]