Online & Offline Media Strategist
In her role as Online & Offline Media Strategist, Antonia develops integrated media strategy for clients. Using research and analysis, Antonia ensures that client campaigns are integrated across the right mass media, performance-based online media and emerging digital media, including monitoring and optimization of campaigns. Antonia’s role also includes consulting on social media strategy for Quarry clients.
Senior Vice President, Agri-Food
Bob is the strategic leader of the Agri-Food Loop at Quarry. He leads a team of energetic professionals applying customer insight across a range of marketing communications disciplines. These range from brand strategy to stakeholder relations and fully integrated campaigns that are delivered with relevance and impact.
Brad is a Quarry Alumni.
As Online Community Manager, Caitlin is immersed in the evolving world of social media on a daily basis. She is responsible for sourcing and managing blog posts, articles, images, videos and materials for Quarry's social media channels as well as consulting on social media strategy for Quarry clients. Caitlin also provides expert counsel on social media community management, content management, monitoring and analytics, best practices and emerging channels. A University of Waterloo graduate, Caitlin began her career at Quarry in 2010.
Calle is a Quarry Alumni. Please see author Richard Hill for information on related topics.
Dale is a Quarry Alumni.
Showing creative prowess in concept design and layout, Daniella's mark is stamped on many pieces for clients such as Syngenta, Onsior and North Waterloo Farmers Mutual Insurance. With her exceptional eye for detail, Daniella also supports Quarry’s social media team in the areas of strategic design and brand consistency. She is a graduate with distinction in Graphic Design from Conestoga College and has been a valued member of the Quarry team ever since.
Dave is a search engine optimization (SEO) specialist with Quarry's Traffic Builder team, where he helps his clients improve their website’s search visibility. With a strong technical background and experience in user centered design, Dave brings a multidisciplinary approach to all of his client work. Through his Masters research at the University of Guelph, Dave remains on the cutting edge of organic SEO.
Associate Creative Director
In branding as in life, credibility and chemistry are the foundations for a strong relationship. Credibility builds over time through consistency and living up to one’s promises, while chemistry is that spark of attraction, of connection and of uniqueness. As Associate Creative Director and leader of Quarry’s writing team, Frances is passionate about developing messaging that is both true to the brand and irresistible to the audience.
Director of Customer Experience Analytics
Gary consults with companies that want to optimize the online experiences of their customers. He develops and executes programs that leverage insights based on quantitative and qualitative data to identify and prioritize opportunities to improve the customer experience.
Director, Client Service
After 13 years in the digital field, Geoff is more excited than ever about its possibilities. He puts this energy to work for a broad spectrum of Quarry clients, developing strategies that leverage technology to evolve their businesses -- particularly in the areas of corporate and internal communications, work-flow processes, B2B marketing and corporate social media.
Chief Innovation Officer
Glen has consulted with Quarry clients for over two decades on strategy for brand positioning, segmentation, long-range planning, product innovations, integrated communications programs and digital channel strategy. Glen founded Quarry’s Web development practice in 1993. Current areas of focus include the rebuilding of digital strategies around a search-driven marketplace, and the redesign of innovation processes to better align the agendas of sales, marketing and product development. Glen’s industry experience spans consumer telephony, financial services, couriers, agribusiness, software and a myriad of B2B niche industries.
Jennifer is a Quarry Alumni.
John is a Quarry Alumni.
John Van Daele
John can be found writing (and ranting) in Quarry’s creative department. He has been involved in business-to-business marketing communications, concept development and voiceover work for clients like RIM, Siemens, SunGarden and Nortel. John's education in Radio and Television Arts from Ryerson and English, Rhetoric and Professional Writing from the University of Waterloo means he brings a wealth of practical knowledge to each project with which he is involved.
Kerry Anne Rothe
Kerry Anne is a Quarry Alumni. Please see author Tony Mohr for information on related topics.
Marketing Automation Strategist
As a marketing automation strategist, Lisa is responsible for the strategic development and implementation of marketing automation campaigns. She is also involved in the project management and usability test facilitation of customer experience sessions. Lisa manages several Quarry marketing initiatives such as Idea Exchange, email marketing campaigns and product sitelets.
Associate Creative Director, Digital
A classic designer with a passion for incorporating great design into new media platforms, Mark has an ability to see and understand the “big picture,” a strategy that consistently results in brand-building campaigns and engaging visual designs for Quarry clients. Mark has delivered branding and digital projects for a broad array of clients including Symantec, Cisco, Johnson Controls, Research in Motion, Nortel, Eloqua, DPR Financial, Manulife and BLJC.
VP Strategic Insight
Maurice’s role at Quarry is to lead the strategic insight team, which includes strategic planners and research professionals. His specialty is strategic planning and the development and application of innovative research methods for understanding how both individuals and businesses operate and make purchase decisions. Maurice has conducted over 1,500 focus groups on a broad range of topics including public policy, website usage requirements and marketing communications. Client work includes: the City of Kitchener, BASF, BDO, FedEx, Nortel, and Sprint.
Marketing Automation Specialist
Mike is a Marketing Automation Specialist responsible for designing, planning and reporting on the launch of data-driven, marketing automation campaigns for clients that are focused on lead nurturing and customer acquisition.
Mo is a specialist in the considered-purchase category, an arena where the purchase cycle is long, the decision-making complex and the stakes high. Here the marketer needs to delight, inform and ultimately establish on-going relationships with the audience. Since 1998, Mo has worked with Quarry clients in the agricultural, pharmaceutical, aviation, financial services, high-tech, communications and non-profit sectors. Mo has a PhD in plant biology (University of Guelph) and a Masters degree in Journalism (U.C. Berkeley).
Nick is a Quarry Alumni.
VP, Technology Strategy
As Quarry’s Vice President of Technology Strategy, Norm leads the team that helps our clients make the right kinds of connections between their business needs and technology. In this role, Norm often works as the lead technical architect, developing a shared understanding of the business objectives and then creating feasible tactical recommendations and implementations to achieve those business objectives. His role also involves continual research and development of new technology and providing opportunity assessments for companies that want to employ the latest technology to gain a competitive advantage. You can continue the conversation with Norm on Twitter by following @nclare.
Peter is a Quarry Alumni.
Practice Lead, Relationship Builder
Richard consults with companies that want to optimize their demand generation, lead management and sales enablement efforts. He is responsible for Relationship Builder™, a marketing automation platform enabled solution from Quarry that helps marketers accelerate their Speed-to-Relationship™ with clients, prospects and influencers using behavior-triggered nurturing programs that maximize impact and streamline campaign execution. You can continue the conversation with Richard on Twitter by following @RHsays.
Robert is a Quarry Alumni.
Group Business Manager & Associate
Tony possesses a wealth of marketing communications and consumer marketing experience plus an MBA education from the Richard Ivey School of Business, one of Canada’s top business schools. At Quarry, Tony leverages a strong mix of project management, analytical and brand strategy & tactical planning skills to deliver on assignments for clients including Bell Internet, Bell TV, FedEx, RIM, Sun Life Financial & Radialpoint.
Experience Design Advisor
As an Experience Design Advisor, Walid Hassanein’s focus at Quarry is to ensure that the user experience is a positive one, whether it’s navigating a website or an application through a mobile device. He has worked globally as a usability consultant and engineer with such clients as Vodafone and M.I.T.’s Media Lab. Walid, who began his career at Quarry in 2010, has a bachelor of industrial design from Carleton University in Ottawa.