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    Idea Exchange

    Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning – which is why we focus on converting branding into buying.

  • Recent Posts

    • Congratulations Gabrielle on Being Named One of Canada’s Top 10 Women in Direct Marketing
    • Big Brother Is Watching — And that’s OK with Me
    • What Are You Serving: Cold Spam or Warm IP?
    • What’s in a name? Four pitfalls to avoid when naming a brand
    • Organic SEO: Money for “nothing” and your clicks for “free”
    • Befriend the Blogger: 5 Relationship-building Behaviors
    • Micro-conversion rates: Success is in the details.
    • Does Your (Personal) Brand Deliver on its Promise?
    • I Know What You Did Last Visit – Is it a B2B Website Horror Story?
    • Optimizing web conversion: There’s a formula for that.
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