Mo is a specialist in the considered-purchase category, an arena where the purchase cycle is long, the decision-making complex and the stakes high. Here the marketer needs to delight, inform and ultimately establish on-going relationships with the audience. Since 1998, Mo has worked with Quarry clients in the agricultural, pharmaceutical, aviation, financial services, high-tech, communications and non-profit sectors. Mo has a PhD in plant biology (University of Guelph) and a Masters degree in Journalism (U.C. Berkeley).
Mo Oishi
Senior Writer
