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	<title>Idea Exchange &#187; Lisa Stapleton</title>
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	<link>http://ideaexchange.quarry.com</link>
	<description>Sharing Ideas That Build</description>
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		<title>Did it make it? 4 Tips for Improving Email Deliverability</title>
		<link>http://ideaexchange.quarry.com/2010/05/did-it-make-it-4-tips-for-improving-email-deliverability/</link>
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		<pubDate>Mon, 17 May 2010 13:57:17 +0000</pubDate>
		<dc:creator>Lisa Stapleton</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[blacklist]]></category>
		<category><![CDATA[Eloqua]]></category>
		<category><![CDATA[Sender Score]]></category>
		<category><![CDATA[spam]]></category>

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		<description><![CDATA[Email deliverability can be a baffling thing. When you’ve invested time and money into an email marketing campaign, you expect your message to get to the inbox. The fact of the matter, though, is that ISPs (internet service providers) control what is defined as junk mail, and, as spammers become more versed at appearing legitimate, [...]]]></description>
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		<title>How are marketers shifting their advertising budgets?</title>
		<link>http://ideaexchange.quarry.com/2008/12/trendwatch-how-marketers-are-shifting-their-advertising-budgets/</link>
		<comments>http://ideaexchange.quarry.com/2008/12/trendwatch-how-marketers-are-shifting-their-advertising-budgets/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:21:13 +0000</pubDate>
		<dc:creator>Lisa Stapleton</dc:creator>
				<category><![CDATA[Advertising & Media]]></category>
		<category><![CDATA[All posts]]></category>
		<category><![CDATA[Analytics & ROI]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>

		<guid isPermaLink="false">http://ideaexchange.dev.quarry.com/blog/?p=88</guid>
		<description><![CDATA[With the economic downturn, 60% of large companies and 29% of medium-sized companies have made cuts or are thinking of making cuts to their marketing budgets.1 How are marketers shifting their spending to respond to this&#160;challenge?

More investment is being made into online advertising compared to traditional methods – a 38% increase in online marketing investment [...]]]></description>
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