Issue #3: Personas

In this issue of Idea Exchange, we focus on personas. Marketers, product managers, Web site developers and salespeople can use personas to clarify the goals, concerns, preferences and decision process that are most relevant to their customers. If this subject is fairly new to you, you might find it interesting to visit our Web site first for some background: http://personas.quarry.com.

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Issue #2: Social Media

Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com and YouTube, and social networking sites such as Facebook and LinkedIn.

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Issue #1: Lead Development

A Hot Topic for Marketing, Sales, IT, and Executive Teams

To reach your business goals, your company requires a steady stream of strong leads linked to an effective sales force. New technologies and techniques are changing the game - and the skills your organization needs to be successful. Here we explore the developing discipline of marketing, what it means to you, and how it can affect your business.

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