“It’s a magic moment when you’re a kid, seeing your first two-wheel bike. So shiny, so perfect…and then it dawns on you that you have absolutely no idea how to ride it, and there might be injuries. The marketing equivalent of a new bike is your marketing automation platform. It’s technology with significant promise to make demand creation more efficient, effective and accountable, but it’s not always easy.” (Source: SiriusDecisions)
B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone (source: Raab Associates). If you’re one of the many marketers pushing off on your brand new shiny ‘marketing automation bike,’ we don’t want you to get hurt…so we have some advice.
Since 2008 – when we became one of Eloqua’s pioneering agency partners – we’ve helped many clients leverage the power of marketing automation. And having travelled this road before, we’ve come to recognize six common potholes that we see organizations falling into if they’re not careful.
To learn more and get tips on how to avoid these common traps, take three minutes to watch my video blog entry on Eloqua’s new Business Center website.