Posts from ‘September, 2009’

With radio, it took 38 years to reach a market audience of 50 million; with Facebook, only 2. The impact of digital media on business-to-business and business-to-consumer marketing is unquestioned. But the marriage of “new” media and agriculture is more nuanced, owing to demographic and geographic issues that make communicating with ag producers unique.

In this age of Twitter, texting and thumb-typing, it seems that grammar, spelling, punctuation and syntax – good writing – has all but disappeared from the public agenda.

Recently, we were asked by a client to  think about best practices in a user experience measurement program. We can’t tell you what we came to recommend, but we can share our starting point – a reflection on several things we’ve seen go wrong in the process of marketing measurement.

This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
Over the last decade, the number of drugs that have received Food and Drug Administration (FDA) approval annually has followed a general downward trend. This decrease is generally viewed as […]

Avid watchers of the Looney Tunes series of cartoons will remember the distinctive cartoon character of the Tasmanian Devil. He was known for his ravenous appetite and crazed behavior, spinning around and around in a deliberate, but frantic manner. Maybe you’ve met people who remind you of this cartoon character? But who would deliberately act […]

The term collaboration is often used to signify the willingness of two or more parties to work together on a common project. But what are the real motives behind their willingness? Does one party need to constantly watch their back or be afraid that their interests will be in jeopardy to the needs of the […]