Posts from ‘July, 2009’

Although publicity surrounding last spring’s H1N1 (“swine flu”) outbreak has abated, health experts are looking ahead to flu season now and planning for a possible recurrence. Given the impact of this outbreak on agriculture generally and the swine industry more specifically, have marketers learned lessons about managing future situations?

Co-Authored by Mo Oishi.
This posting is based on a Quarry-sponsored study of the U.S. healthcare industry, specifically focusing on the Research Triangle Park (RTP) region of North Carolina.
It’s becoming increasingly clear that big pharmaceutical companies can no longer rely on blockbuster drugs as a sustainable Research & Development (R&D) or business model. One of the outstanding […]

Privacy has always been a significant issue for marketers. And with technology allowing us to get better and better at obtaining, processing and storing explicit and implicit information about prospects and customers, the importance of privacy – and our respect (or lack thereof) for it – is set to escalate.

The concept of “customer loyalty” has been a prominent edifice of CRM theory ­and not infrequently it has been the segmentation construct underlying customer databases and marketing programs. This idea needs to be yanked out of the cellar of CRM implementation and aired out in the sunshine of critical reflection. Yes, there is an observable […]

Given both the relatively astonishing adoption and usage metrics of “recreational” social media (SM) platforms and the deepening relevance of SM to business, it’s interesting to consider that SM literacy may be one of the most robust in-house capabilities at your disposal that didn’t cost you a dime.

Perhaps more than any other factor, the emergence of glyphosate-resistant cropping systems helped redefine the ag retail marketplace during the past 10 years. Retailers who have survived and thrived have often done so by helping their customers make sense of new technologies and practices, and then helping integrate them into their operations.