Posts from ‘April, 2009’

As an agrimarketer, have you thought about how the digital age will impact how you communicate with producers? Of course, you have. The potential for digital information technology to revolutionize agriculture — and producer purchasing habits — is a much-discussed topic.
But whether the revolution has truly arrived or if it is still on the horizon is […]

What if you knew it could “sleep” for 12 minutes?
I still wouldn’t pay for it. But then again I’m not a Yo-Yo enthusiast. For die-hard Yo-Yo fans, this one is likely a must have item. And one they will talk about.
In his presentation, Sliced Bread, Seth Godin discusses this Yo-Yo and other examples of remarkable brands that […]

If a brand offers you an experience that feels intuitively like it’s made just for you — then that brand tends to get your attention, respect, and in some cases, even your affection. Some of the most storied innovators of the last decade — firms like Apple, Google and Nokia, have demonstrated just how important […]

Are you influenced by the “other farmers?”
When you evaluate market research on producer purchasing habits and preferences, “other farmers” are almost always near the top the list of influencers for cropping input selection. In fact, Purdue’s 2008 Large Commercial Producer Survey indicates that other farmers are second only to “local dealer reps” as sources of information.
…these farmers […]

(*Death By PowerPoint)
Recently we had a client solicit our support in developing a presentation for a very, very, important meeting. The content was deep, and the meeting duration long. In other words, the prospects for “Death by PowerPoint” were extremely high.
As we began to tackle the assignment, we felt it was a good idea to set out […]