In the face of present economic uncertainty, we can predict that some media plans will be slashed to cut cost, some will be scaled up to grab share of voice, and some will be refurbished to cut waste and improve efficiency. Each may be the right choice in your business, but readers most interested in […]
Posts from ‘December, 2008’
How are marketers shifting their advertising budgets?
With the economic downturn, 60% of large companies and 29% of medium-sized companies have made cuts or are thinking of making cuts to their marketing budgets.1 How are marketers shifting their spending to respond to this challenge?
More investment is being made into online advertising compared to traditional methods – a 38% increase in online marketing investment […]
Useful Tips for online advertising
Consider the entire purchase cycle for your target audience. Getting their interest through a search engine advertisement is a good first step, but what do you have waiting for them on the landing page that is designed to meet their unique information needs? Don’t just dump them onto your Home page – take them to […]
Using “App-vertising” to enhance your company’s brand
When FedEx began to provide online package tracking in 1994, it changed how people thought about the FedEx brand.1 Why track your shipment online hen it will almost certainly arrive at its destination at the appointed time? Yet, this innovation helped connect FedEx customers with the brand in a way that changed our expectations of […]
Interview: A Word on Keywords
Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger pay-per-click (PPC) advertising.
The contextual advertising that emerged in 2003 has quickly become a valuable tool for driving highly qualified traffic to a Web site. Its explosive growth […]