Definitions vary, but most would agree that social media is any Web-based platform that allows visitors to influence the content. This includes blogs and forums where visitors can leave comments, sites that are driven by user-generated content such as Digg.com and YouTube, and social networking sites such as Facebook and LinkedIn.
In general, the communication on these […]
Posts from ‘May, 2008’
Why Social Media?
Social Media SMB Stats
In May 2007 Quarry fielded a study on media habits with 500 small business leaders. This group expressed an orientation to digital media that should give pause to any marketer trying to reach the SMB market using the same media mix they used last year.
Social Media: Nine “don’ts” to avoid becoming road kill on the Web 2.0 highway
Don’t put anything out there unless you have the resources to sustain it.
If you are going to blog, don’t be a control freak. Be prepared to take criticism.
Don’t limit your voice to your own Web sites. Join in the conversation, wherever it occurs.
Don’t try to publish the final word on a topic. Consider your material the launching point […]
Q&A on Social Media
With regard to social media, what works, what doesn’t work, and what are important factors for success?
Interview with Dan Latendre, Chief Information Officer – CIGI
What does the shift from Web 1.0 to 2.0 mean for the digital channel strategy within organizations? What are some of the consequences of the shift? What social media content will be a critical part of this Web 2.0 phenomenon?