- Assess how you currently define your target market and explore how new best practice techniques such as “persona development” could help you improve your market insight and segmentation – to create more attractive offers and messages for lead development.
- Review your current lead development programs and score them on a customer-centricity scale.
- Calculate your cost per lead and scrutinize how you are spending your marketing budgets – there may be ways to get better results for your investment.
- Investigate how your Web site could evolve to become a more effective hub for your lead development campaigns.
- Explore how to adopt or improve automated lead nurturing, lead scoring, and routing rules for passing better qualified leads to your sales team at a lower cost.
- Advocate marketing measurement and implement real-time dashboards so you can observe the measurable performance of your lead development campaigns.