Kathryn Schulz’s fantastic and humorous TED presentation about “the wrongness of always being right” gave me insight into why it’s often a struggle to establish an intellectually honest marketing culture within organizations based on outcomes and performance.
At the core of Schultz’s presentation is the recognition that, human nature being what it is, we create a bubble of infallibility around us; the belief that we can’t be wrong. Read more
Every healthy intellectual discipline steals (or at least borrows) ideas from other disciplines. Consider the interrelationships between physics and math or between genetics and molecular biology. We wouldn’t have a modern understanding of one without the other. Of course, our own discipline of marketing is one of the most voracious, borrowing liberally from psychology, technology, visual arts, music and many other areas. Read more
It would be hard to top 2013 when it comes to surveillance and privacy issues. We learned about the extent and depth of NSA surveillance. A new word entered the mainstream: big data. And almost every major social network faced a privacy breach of some sort.
Despite all this, here’s why 2014 could eclipse 2013 as the watershed year for privacy issues from the consumer perspective. Read more
Posted in All Posts, Customer Insight, Featured Posts, Strategic Insight, Topics, Trends
Tagged Consumer Insight, Consumer Marketing, Google Glass, iBeacon, privacy, Wearable Technology
In the spirit of giving, this week our marketing automation partner , Oracle Eloqua, released a compilation of its 13 most popular blog posts from 2013. We’re delighted that one of our very own contributions made the list. Read more
Posted in All Posts, B2B Marketing, Buyer Experience, Featured Posts, Lead generation, Marketing Automation, Responsive Web Design, Sales Effectiveness
Tagged Eloqua, Marketing Automation, responsive email design, responsive web design
Is it a user interface or is it a buyer experience? Skeptical me, I’d always taken the narrow view that the most efficient digital interface, built on logic and best practices, is the best possible experience. But I’ve had my mind broadened. Read more
Posted in All Posts, B2B Marketing, Best Practices, Buyer Experience, Customer Insight, Featured Posts, Interface Design, Project Management, Strategic Insight, Usability Testing
Tagged b2b strategy, customer experience, digital experience design, experience design strategy, The Savvy Marketer's Guide to Digital Experience Design Strategy, user experience design, user experience strategy, ux