Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain

IDEA EXCHANGE

Welcome to Idea Exchange, where we share our latest thinking about how marketers of highly engineered products and services can design better interactions along the Buyer Experience Value Chain®. At Quarry, we believe a strong brand is just the beginning — which is why we focus on converting branding to buying.

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Numbers Don’t Lie, But Your Research Might

Businesses run on numbers and, from finance to sales, to marketing and customer research, numbers are measurements that help us to monitor, compare, validate, and predict. Numbers are critical to running our businesses. Numbers don’t lie, but you might be at risk of misrepresenting them. Read more

Posted in All Posts, Customer Insight, Featured Posts, Strategic Insight, Topics
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Predictive Marketing – The New “New” Thing

Brian Kardon, CMO of Lattice Engines, sat down with Quarry’s Richard Hill and shared his thoughts on the new “new” thing in marketing: predictive marketing. Read more

Posted in All Posts, Content types, Featured Posts, Interviews, Marketing Automation, Predictive Marketing
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How Canada’s Anti-Spam Legislation (CASL) Might Help Your Organization

There’s a silver lining to the Canadian Anti-Spam Legislation. Your lead management may become more effective and your targeting may improve. So, how do you get CASL compliant? Read more

Posted in All Posts, Content types, Email Marketing, Featured Posts, Lead generation, Marketing Automation, Social Media, Topics
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3 Things You Need to Know about Canada’s Anti-Spam Legislation (CASL)

If you’ve only been casually aware of Canada’s Anti-Spam Legislation (CASL), you might be surprised at just how far-reaching the final legislation actually is. CASL covers more than just email, and not complying could cost you up to $10 million. Are you aware of these potential implications? Read more

Posted in All Posts, Content types, Email Marketing, Featured Posts, Lead generation, Marketing Automation, Social Media, Tips, Topics
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Where B2B Marketing Is Going: 5 Top Takeaways from #BMA14

Richard Hill and Tony Mohr traveled to the Business Marketing Association’s (BMA) annual conference in Chicago, to explore “where B2B’s going.” Seventy nine speakers and three days of great (non-stop!) content later, here are their 5 top takeaways. Read more

Posted in All Posts, B2B Marketing, Best Practices, Branding, Content types, Featured Posts, Tips, Topics, Trends
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