From Advertising to BrandErgonomics

Advertisers and marketers today already have a keen awareness that the customer buying experience has changed significantly. Technology trends over the past decade have reshaped communications between brands and buyers, shifting more power into customers’ hands. To determine how to interact meaningfully with our customers, we need to understand that the same journey isn’t taken by each customer; the path is much more complex. At Quarry, our solution is the Buyer Experience Map. Read more

Posted in Advertising & Media, All Posts, Buyer Experience, Featured Posts
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The Mystery Behind the AdWords Auction [Infographic]

Without a doubt, pay-per-click (PPC) search advertising – or search engine marketing (SEM) – is complex. We struggle regularly to explain the mechanics of SEM and the auction system to clients and peers, without overwhelming them with information and new terminology. It’s not the easiest thing to do. Read more

Posted in Advertising & Media, All Posts, Featured Posts, Search Engine Marketing (SEM), Tips
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Brand Building – The Experience is the Message

Organizations often think of “brand” as something that is sent to customers. An outgoing message that invites people to identify with the organization’s goods and services. In part, brand is about these things. But only in small part. Read more

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Delight Your Audience, and They’ll Pay with Attention

Nothing is more awkward than the straight-laced CEO who tries too hard with a joke that falls flat. Do you want to be that guy? The one that even the lowliest intern feels a little bit sorry for? Of course not. If your brand isn’t funny, you probably know that. In your brand ladder, your brand personality may contain adjectives like “sincere,” “trustworthy,” “professional” – not a punch line in the bunch. And that is no cause for concern. Read more

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The Impact of Dirty Data (And What One Marketer Did About It)

Your marketing department runs on data. It’s like fuel for your demand generation engine. And the cleaner your fuel is, the more efficient your engine runs. Dirty data destroys your engine’s efficiency, reducing the impact of your campaigns—or in the worst cases, causes harm. Dirty data causes poor results when segmenting databases, and cripples support for dynamic content. Read more

Posted in All Posts, B2B Marketing, Featured Posts, Marketing Automation, Tips
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